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Friday, October 9, 2026
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TikTok Grants Viewers Authority to Reduce Artificial Intelligence-Made Media in Their Feeds

Users will soon have a updated setting that allows them to lessen the quantity of AI-created videos appearing in their streams. This initiative comes as the company revealed that it now features more than 1 thousand million AI-generated clips.

Testing and Rollout

The update is undergoing trials over the following weeks before a full-scale launch. This advancement coincides with a surge in AI content, driven by new video-generation tools.

AI Proliferation Online

Recent reports that approximately 10% of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A large amount of this content is classified as mass-produced AI material, a label for inferior, bulk-generated content that is typically illogical or bizarre.

Based on user feedback that a lot of users enjoy content made with AI tools, from digital art to science explainers, and we aim to offer the community the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.

AI on the Platform

TikTok shared that there are now 1.3 billion videos on its service tagged as AI-generated. Collectively, in excess of 100 m media items are submitted to the service daily, making AI-generated material a limited part of its total content library.

Customizing Your Feed

Users will be in a position to limit or boost the amount of AI-generated videos they see by opening the topic control setting in the app and picking the AI content topic. Additional categories that can already be controlled under the setting include news, fashion, cosmetics, and choreography.

AI Disclosure Rules

TikTok’s guidelines oblige users to identify “realistic” artificially created content, and it bans malicious deepfakes of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be taken down under its user guidelines.

Furthermore, the service will henceforth apply an artificially created label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This step is designed to help prevent users from seeking to evade the disclosure requirement.

AI Literacy Programs

TikTok is furthermore launching a $2m AI literacy fund for specialists and organizations to develop educational content about ethical AI use. This initiative will assist charitable organizations specializing in educating computer science.

Content Safety Approach

TikTok has defended its safety measures, following debate over intentions to make redundant numerous safety staff in the United Kingdom. It is expected to reduce 439 jobs in its content moderation department in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.

A senior executive clarified that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most graphic content before it is viewed by staff. TikTok stated a significant reduction in explicit and harmful content handled by content reviewers over the past year due to the use of its machine learning processes.

“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is proving valuable operate efficiently.”
About the author

Eugene Snyder

A tech enthusiast and home automation expert who shares practical insights on smart living and IoT innovations.

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